Outstanding in Functionality | Others
"The 'WAKU WAKU BUNGU' series was developed from the by LOFT original stationery. Rain motif is used for the Kumori nochi Ame series, while small animal patterns for the Animal series.
In the Kumori nochi Ame series, bold and enlarged rain gear motifs are used which creates a contrast with the relatively small stationery, leaving it an impression that stands out. On the other hand, colors used in the Animal series are softer, in addition to the small animal patterns which give a friendly impression.
Two different design directions for the two series, two different impressions as if a variety of series from the original stationery."
Client: The Loft Co., Ltd
Design Company: AWATSUJI design
Creative Director: Masaaki Hiromura
Art Director: Misa Awatsuji
Designer: Maki Awatsuji, Yoko Fukahori