Cha Tzu Tang

Cha Tzu Tang

Outstanding in Appearance  |  Food

"From Inside to outside, live a natural lifestyle.

Seeking balance between nature and human, we long for compliance with the Mother Earth. Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life and hoping our aromatic tea seeds can slow down our daily paste. The transparent glass jar is presented with a mellow and strong color of tea oil, which concept of package comes from the brush of young Taiwanese print artist, Rei JR Shiu. Shiu portrays the local and plain image with tension, whereas the branches are profusely covered with leaves, highlighting the tea seeds with active involvement of beasts to symbolize the endless nature. The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking "From Inside to outside, live a nature lifestyle"."

Client: Orientea Enterprise Co., Ltd
Design company: Victor Branding Design Corp.