Hannah So

Jennifer Tsai topjudge>may

Hannah So
Jennifer Tsai topjudge>may

President and Creative Director, Proad Identity

Jennifer is an expert in the field of branding. She has won seventy-one awards in her field, including the iF, the Red Dot Award, Pentawards and the Taiwan Design Award. Her passion for branding is reflected in her work not only as Vice President of the Royal Balibay International Centre, but as the Director of the Taiwan Graphic Design Association, where she is also involved in many successful brand experimental designs for the Asian market. Also, as the founder and President of Proad Identity, she has designed the identity of top companies such as TWTC, LITEON and NOVA. Jennifer is married and has two children. In her spare time it gives her great pleasure to be a mother out of the jury for various international design competitions.

Proad Identity is founded by Jennifer Tsai in 1987, specializes in identity and branding.

Since 2006, Proad started to cooperate with Total identity and became the only two Asian members of European Design Association.

For the reason to provide customers better international competitiveness and service, Jennifer and the other 5 designers who came from different countries assembled a co-work alliance called the Global Design Source (abbreviation GDS).

From 2007, Proad began to radiate in the global design competitions, and has won about 40 international prizes in iF, Red-Dot and Pentawards.

And more, Jennifer has been invited as the international judgment for iF, Red-Dot, Pentawards and Red-Star.