FoodTOPAWARDS ASIAJapan

meiji THE Chocolate

FoodTOPAWARDS ASIAJapan
meiji THE Chocolate

Outstanding in Materials | Food

"As a "Bean to Bar" product, this concept is conveyed in a simple manner through the use of craft paper and by positioning the illustration of the cacao bean in the centre.

When the chocolate bars are displayed side by side in a shop, with its various cacao flavours expressed through different colours and foil stamps, we aimed for an effect that transfroms the entire display into a "Bean to Bar" chocolate shop."

Client: Meiji Co., Ltd.
Design Company: Promotions Light Co., Ltd.
Creative Director: Kimiko Ida
Art Director / Designer: Nanase Suzuki
Designer: Natsuki Sato