FoodTOPAWARDS ASIAJapan

Shirokuma Rice

FoodTOPAWARDS ASIAJapan
Shirokuma Rice

Outstanding in Creativity  |  Food

"The new identity was to connect the gap between the rice company and the brand image ‘Polar Bear’, which led to the creation of these lovely and warm illustrations, also to reflect the gentleness of the product. The design of the image is beyond the item itself but to grow with the brand."

Client: Shirokuma
Design Company: frame
Art Director & Designer: Ryuta Ishikawa
Copywriter: Kyoko Nakagawa
Illustrator: Msami Sakamoto
Country: Japan