Magic 1 day Menicon Flat Pack
A visual identity that reflects and optimises the functions of the millimetre thin contact lens package. The lens pops out when the flat pack is opened, allowing the user to insert the lens into their eye without touching the inner face. This compact, clean, and hygienic nature of the package suggests a new language and a new way of living.
JUDGE COMMENT HIGHLIGHTS
This is an eye-catching yet functional product whose clever design solves multiple problems commonly faced by contact lens users. The visuals subtly hint at the process of opening up the pack. It also allows for multiple versions without getting repetitive.
I consider this as a great product packed in a smart elegant way after watching its youtube CF. It presents a nice solution for the problem which gets users stuck all the time. I think a "tomorrow design" would be tending to this way.
It's great packaging design for contact lens, which is functional & fashionable as a unique package.
The package design solves conventional problems and suggests a new lifestyle through a minimalist approach that combines various playful elements of graphic design.
Read more about the project here.
Interviews with the winners will be released in July.