TOPAWARDS ASIA

TOP 3+1 | MAGIC 1 DAY MENICON FLAT PACK

TOPAWARDS ASIA
TOP 3+1 | MAGIC 1 DAY MENICON FLAT PACK

1st ANNIVERSARY
GRAND
AWARDS

TOP 3+1


Magic 1 day Menicon Flat Pack

A visual identity that reflects and optimises the functions of the millimetre thin contact lens package. The lens pops out when the flat pack is opened, allowing the user to insert the lens into their eye without touching the inner face. This compact, clean, and hygienic nature of the package suggests a new language and a new way of living. 

 
Magic 1day Menicon Flat Pack Client: Menicon Co., Ltd Design Company: Dentsu Inc.  Creative Director: Morihiro Harano Art Director: Yoshihiro Yagi Designer: Toshimitsu Tanaka, Ayano Higa

Magic 1day Menicon Flat Pack
Client: Menicon Co., Ltd
Design Company: Dentsu Inc. 
Creative Director: Morihiro Harano
Art Director: Yoshihiro Yagi
Designer: Toshimitsu Tanaka, Ayano Higa

 

JUDGE COMMENT HIGHLIGHTS
 

Rajesh Dahiya:
This is an eye-catching yet functional product whose clever design solves multiple problems commonly faced by contact lens users. The visuals subtly hint at the process of opening up the pack. It also allows for multiple versions without getting repetitive.
 
Aaron Nieh:
I consider this as a great product packed in a smart elegant way after watching its youtube CF. It presents a nice solution for the problem which gets users stuck all the time. I think a "tomorrow design" would be tending to this way.
 
Somchana Kangwarnjit:
It's great packaging design for contact lens, which is functional & fashionable as a unique package.
 
Naoki Ito:
The package design solves conventional problems and suggests a new lifestyle through a minimalist approach that combines various playful elements of graphic design.
 

Read more about the project here.
Interviews with the winners will be released in July.