Yukiotoko Sake

Yukiotoko Sake

Outstanding in Appearance  |  Beverage

"Named after the Beast in the book "Hokuetsu seppu" written by Bokushi Suzuki, who spent his rural life in a local wine cellar in the snowy Uonuma in Niigata Prefecture during the late Edo period. 

With a touch of humour, the clean and simple packaging of the bottle illustrates the state of a traveller who got lost in the mountains. The traveller looked like a snowman, and also the snow beast."


Client: AOKISHUZO The Sake Brewery Co., Ltd.
Design Company: Otabox co., Ltd
Art Director / Designer: Keita Yamaga
Country: Japan