THE MARK

The TOP mark  is the magnet, the magnetic attraction between the package design and the customer. In the split second before the customer makes the final decision, it is the voice of the package. The way it looks and feels, how it communicates —makes a difference between selection or rejection.

Awards winners will receive the mark, which can be printed on the package, to recognise their outstanding packaging designs.
It also represents the premium quality of the products themselves.