TOPAWARDS ASIA

NOSTALGIA August 2017

TOPAWARDS ASIA
NOSTALGIA August 2017

The theme of this month is Nostalgia.

we are always seemingly hit by a longing for what used to be — often reflected in the objects that have stuck with us for a very long time. there is a sense that our shops have flooded with reminiscence and vintage ephemera, but what we're talking about here is not a retro aesthetic or a certain style. It's the feeling you get from it. A slow, gradual inkling that evokes the feeling of nostalgia. The seeds that are planted in our hearts as children, and the reason why we continue to love a certain product as we grow older.

now, the calls for "let's make this faster! cheaper!" and the mass of new products that are released and quickly disappear from shop shelves are being questioned.
we are all recognising things as "timeless" or "long lasting". there's a cultural shift to slowing down, and this is what we would like to address today.

here is a small selection of packaging works: a mix of childhood familiarities and newer designs that are bound to leave an impression on you. packaging seems to be short lived; yet nostalgia has the ability to make emotional connections, and perhaps offer us a hint to the products that will last for a very long time.