Outstanding in Materials | Beverage
"Scoping the structure and graphics for the packaging design of a new premium mineral water produced by Nongfu Spring, the leading bottled water manufacturer in China.
Produced for high-end hotels, bars and restaurants, the design had to convey the quality of the water and tell the story of the unique source - an underground spring at the foot of Changbai Mountain, a volcanic region bordering China and North Korea.
The screen-printed design pays homage to the source by depicting indigenous species, including the Siberian Tiger, Chinese Merganser and the Pinus koraiensis, and is accompanied by Chinese copy that reveals facts about the region.
A range of flora are used to decorate the still variants, and fauna for the sparkling, not only to educate but also build a sense of collectibility across the different designs.
The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product."
Client: Nongfu Spring
Design Company: Horse
Designer: Sarah Pidgeon, Ian Firth
Illustrator: Natasha Searston
Production Manager: Spencer Forster
Client country: China