TOPAWARDS ASIA

FLAT WORLD July 2017

TOPAWARDS ASIA
FLAT WORLD July 2017

this month's theme is FLAT WORLD. 
with the flourish of the digital, we're seeing more of simplistic forms, clean lines, and a lot and lot of white space. 
packaging — naturally, is following suit. but just because something has seemingly carved away the unnecessary details, doesn't mean it's always good. when done half-heartedly, it will just look like a sad lonely geometric shape in the middle of a bare surface. yet when done beautifully, you will feel a calm breeze; a certain warmth. Your heart will beat faster as the product peers back at you with a subtle air of confidence. It's that good feeling you get when you find a pair of gloves that fits perfectly on your hand, or when a good song starts to play when you turn on the radio...and everything just feels so right.

here's a selection of awarded works that will hopefully make your heart beat faster too.