The theme of the month is "NEW CLASSIC".
When something is deemed as a classic, it's usually something that has been around for a while; deemed to be of high standard and the best quality of its kind.
It's timeless and long-living; aesthetically and functionally appropriate regardless of the time period.
Now, what has the potential to be a new classic? Perhaps they have an air of calm, a self-assured and collected atmosphere.
Of course, none of us know until the product and package has been around for a while, yet there may be a hint of what could be.
The awarded works of the month have a bit of a twist in their approach, a new take on a classic product, or perhaps could be the upcoming classics of our time.