Outstanding in Functionality | Food
"Taking the genuine excitement of how "sweet potatoes and apples go so well together!" when eating the pie for the first time — I thought of how this could be expressed simply, and decided to make a new visual where the sweet potato and apple becomes one. For regular customers who already love this pie, for children who cannot read yet, and even for those who cannot read Japanese, I have focused on designing a package where anyone can see that it's a sweet where the sweet potato and apple has become one."
Client: Honda Kashi Tsukasa
Design Company: AMAYADORI
Designer: Kenichi Sato