Outstanding in Creativity | Others
"Paints with unnamed colours.
An intuitive expression of how blending the three primary colours cyan, magenta and yellow in different combinations and quantities can create a variety of colours. By eliminating assigned names to colours, preconceived notions such as "leaves are green" are removed, and draws out our creativity to create our own colours."
Client: KOKUYO Co., Ltd.
Design Company: DENTSU INC.
Art Director: Yusuke Imai
Copywriter: Ayami Moteki
Find out more through: http://www.kokuyo.co.jp/award/archive/goods/namae.html