TOPAWARDS ASIA

PASTEL NOVEMBER 2017

TOPAWARDS ASIA
PASTEL NOVEMBER 2017

The theme of the month is PASTEL. 
Our consumption of pastel over time has taken part in everything from our artworks to our architecture, home decor, fashion, and in everyday objects. 
Pastel — beginning with the stick form, an art medium formed from pigment ground into a paste and mixed with a gum binder — is now commonly recognised as a soft hued, lowly saturated family of colours. As we spot it in trends over history — on pastel shirts, pastel photography, pastel art deco buildings, pastel backgrounds on web pages, instagram hashtags — those mauve, dusty pinks, baby blues, and pale yellows have an ability to evoke warmth and a certain ease — their textural quality giving both physical and digital media a sense of touch (you'd want to reach out and run your finger over it). 
Sharp forms or anything with a feeling of rigidness is given a certain roundness with the Power of Pastel. A little colour goes a long way, and in packaging, simple forms and layouts are made even more striking with a touch of these colours. It has the power to communicate a diverse range of emotions, depicting a sense of positivity, or of innocence; of lightness, relaxation, or of peacefulness. 
Without further ado, indulge in our cultural fixation with trusty warm Pastel through this month's awarded selection of packaging works.