MITSUKOSHI HANA-HIRAKU

MITSUKOSHI HANA-HIRAKU
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Outstanding in Functionality | OTHERS

"A design renewal for the plastic shopping bags used at department store Mitsukoshi. 
Handled by Genichiro Inokuma and Takashi Yanase, "Hana Hiraku" is a wrapping paper loved for over 50 years, which we disassembled to extend its design motifs to the various sizes of the plastic shopping bags."

Client: Isetan Mitsukoshi Ltd.
Design Company: Ken Okamoto Design Office inc.
Art Director / Designer: Ken Okamoto
Art Work: Genichiro Inokuma
Calligraphy: Takashi Yanase
Country: Japan

Find out more on: www.okamotoken.jp