Outstanding in Apprearance | Food
"Traditional and hand-made. Because it is a modern re-interpretation of handmade traditional confectionary, I wanted a package that was Korean but not Korean. I wanted it to feel calm and handcrafted. (I thought that it would be nice to draw a homemade feeling by drawing a picture because I was studying illustration at university.)"
Client: Punkt Korea
Design Company: Punkt Korea
Creative Director: So Youn Park
Country: South korea