TOPAWARDS ASIA

TOP 3+1 | YASHINOMI DETERGENT PREMIUM POWER

TOPAWARDS ASIA
TOP 3+1 | YASHINOMI DETERGENT PREMIUM POWER

1st ANNIVERSARY
GRAND AWARDS 2017

TOP 3+1


Yashinomi Detergent Premium Power 

A clean and hygienic solution to the problems overlooked by a typical detergent bottle, eco detergergent pioneer Saraya's Yashinomi Detergen Premium Power takes away the waste and hassle of refilling an empty bottle. Now, with a simple replacement pack and a main container for repeated use, the refill package always becomes one with the main bottle. Changing the use and potential of a package that we have been surrounded with for a very long time, Yashinomi Detergent Premium Power is definitely a nod to the packagings designs of tomorrow.

 
Yashinomi Detergent Premium Power Client: Saraya Co., Ltd. Design Company: Hers Design Inc. Product Designer: Chiaki Murata

Yashinomi Detergent Premium Power
Client: Saraya Co., Ltd.
Design Company: Hers Design Inc.
Product Designer: Chiaki Murata

 

JUDGE COMMENT HIGHLIGHTS:
 

Naoki Ito:
Very functional package design. The design solves conventional problems and the shape remains the only necessary thing.
 
Helen Sac:
Appreciate the consideration towards re-useable, non-throw away containers.
 
Mutsumi Ajichi:
Typically, refills are just refills. Something like a supporting role to the main product and its contents. This product overturns this notion, and by treating the refill as the main character ― ultimately succeeds. A design as different as this is difficult considering other products and the shops it will be sold in, and including internal decisions that would usually be made with other makers; it’s probably not easy to put this design out in the world. It think that as Saraya is a leader in the eco-detergent market, they make this perspective possible. A good example where the package stands as the extension of the company’s attitude. I’d really like more packaging like this.
 
Eisuke Tachikawa:
To reduce the environmental burden of unnecessary packaging, the design idea of developing the disposable "refill" is outstanding. In the future, if packaging like this becomes a standard, perhaps it would be a world where we can have a little more hope than we have now.
 

http://www.yashinomi.jp/

Read more about the project here