Outstanding in Functionality | Beverage
"The fundamental concepts of TWG tea are perfect elegance and taste. Every detail should delight all the senses when customers enjoy the finest teas in the world that is available at TWG tea. As a brand that marries contemporary style and timeless tradition, we want to ensure that the highest standards of quality permeates every aspect we do – from tea blending, tea preparation, tea gastronomy, customer service, product packaging and more. Through this, we are able to foster a brand identity and culture of innovation and passion for epicurean creativity in an ever evolving tea industry.
TWG Tea collaborated with an in-house artist to create a proprietary typeface used in all TWG Tea brand designs. Reminiscent of antique toleware, TWG Tea is the first to recreate the 18th century hand painted numeral design on a tea tin, conceived to facilitate the identification of different varieties and qualities of tea. These luxury air-tight containers can hold up to 100g of tea, and are ideal to store precious tea leaves away from light, air and humidity. Customers can create their own selection of teas in the same manner, assigning numbers which have personal signification…
Prior to TWG Tea, no tea company had ever dared to reach beyond the gourmet tea sector, to establish themselves firmly as a luxury brand, work with expert craftsmen and artists because of the absolute effort and detail required at every level of the design, product development, interior design and customer experience to establish ourselves as the most luxurious tea brand offering the finest teas of the world. This is what defines TWG Tea today, and is the key to our success."
Company: TWG Tea
Designer: Taha Bouqdib