28mm Style

28mm Style

Client: DOROQUIA HOLATHETA Co.,Ltd.
Creative Direction: Yasumasa Aoki
Design: Yuri Azuma
Country: Japan

“Bread that you want to eat every day" and "Bread that goes well with any way of eating" are not the only things that make our bread delicious.

We pursue to create the best bread that suits each individual's lifestyle.

We have named our bread "28mm STYLE" because 28mm is the thickness that tastes best when you eat it. In order to convey this delicious taste, this package was adopted because the product is visible (thickness of the bread) and can be hung for display.

The brand concept of the shoppers was to use yellow as the catch color for the high-end bread and pink for Jewel Jam, and to accentuate the colors on each shopper strap to emphasize the presence of "&jam" (Jewel Jam) while promoting the brand as a high-end bread specialty store. The main purpose of using fluorescent pink was to create a glowing image since the shoppers are promoting the "Jewel Jam Series".