Outstanding in Creativity  |  Beauty & Cosmetics

"A new genre of shampoo to be presented to the customers which goes on to an opposite direction from the regular shampoos that stresses on gorgeous and sophisticated design. Instead, simplicity is adapted with no over packaging commensurate with the large keyword 'Botanical', showing the commitment to the plant-derived contents. No extra glittering but to send the correct brand message to the consumers."

Design Company: I-ne co., Ltd.
Director: Hajime Imai
Designer: Yukie Kishi
Country: Japan