TOPAWARDS ASIA

honest 2019

TOPAWARDS ASIA
honest 2019

THE THEME OF THIS MONTH IS “HONEST”.

A QUALITY PRODUCT SPEAKS FOR ITSELF. INSTEAD OF HIDING IT WITH PACKAGING, IT SHOULD BE PLACED FRONT AND CENTRE; ALLOWING CONSUMERS TO SEE HOW GREAT THE PRODUCT REALLY IS. OR, RELY ON SIMPLE DESIGNS TO BRING THE PRODUCT AND BRAND TO LIFE. THIS GIVES OFF THE IMPRESSION OF TRANSPARENCY AND PRIDE TO THE CONSUMERS.

THIS MONTH, THE SHORTLISTED WORKS FOCUS ON HONEST PACKAGING: SIMPLE, EFFICIENT, STRIKING, AND SOMETIMES VERY ECONOMICAL. A HONEST WORK CAN MAKE EVEN THE SIMPLEST DESIGN OR FORM OF PACKAGING STAND OUT FROM THE SHELF.