TOPAWARDS ASIA

iconic 2018

TOPAWARDS ASIA
iconic 2018


THE THEME OF THE MONTH IS “ICONIC”.

PACKAGING HAS AN IMPACT.

THE COLOURS, TEXTURES, FONTS, AND COMPOSITIONS ALL PLAY A ROLE IN HOW A CONSUMER FEELS, TASTES, AND EXPERIENCES A BRAND. WHAT ICONIC PACKAGING EVENTUALLY ARRIVES AT IS SOMETHING WORTH PAYING ATTENTION TO AND REMEMBERING.

THIS MONTH, THE SHORTLISTED WORKS GET AND REMAIN IN THE CONSUMER CONSCIOUSNESS. THE DESIGNS EVOKE POSITIVE EMOTIONS OR REACTIONS - COMMUNICATING THE BRAND’S HISTORY, STORY, CORE VALUES, AND BUILDING BRAND LOYALTY IF THE CONSUMER RESONATES WITH THEM.