Jennifer Tsai - Taiwan
President/Creative Director - Proad Identity
Jennifer is an expert in the field of branding. She has won seventy-one awards in her field, including the iF, the Red Dot Award, Pentawards and the Taiwan Design Award. Her passion for branding is reflected in her work not only as Vice President of the Royal Balibay International Centre, but as the Director of the Taiwan Graphic Design Association, where she is also involved in many successful brand experimental designs for the Asian market. Also, as the founder and President of Proad Identity, she has designed the identity of top companies such as TWTC, LITEON and NOVA. Jennifer is married and has two children. In her spare time it gives her great pleasure to be a mother out of the jury for various international design competitions.