The theme of this month is VIVID.
Dictionary definitions of "vivid" include "intensely deep or bright", "producing powerful feelings or strong, clear images in the mind", and of "lively and vigorous" living things.
Playful use of tone and colour; combined with typography, form, and material, could allow the package to make an impression on the customer, drawing their attention by accentuating the product within.
Yet, just because it's bright and eye-catching, doesn't mean it is always a proper representation of its contents. As the rows of packaged products scream for our attention in shops, there are always those works that stand on their own, with an air of confidence and poise.
A good "vivid" could be that there is something harmonious about the use of colours, or that something that feels a little different and tickles our subconscious — and for a moment, everything feels just right.