LORETTA AIMER

LORETTA AIMER

Client: b-ex Inc.
Design Company: underline graphic.inc
Creative Direction: Izumi Sakata
Art Direction: Kiyoshi Ishida
Design: Harumi Sasaki
Logo Design: Satomi Tsubota
Country: Japan

LORETTA AIMER was born as a hair cosmetics brand that supports and encourages you to cherish your own "likes," find your favorite self, and love yourself even more.

Using various color combinations to express different "likes" and based on the image of a supportive companion, we created a silhouette that feels somewhat human-like. Each design is unique, showcasing the diversity of individual personalities.

As these items are used in everyday life, we focused on creating a simple design that blends seamlessly into your living space.

In the logo design, we combined the initials of LORETTA AIMER, "L" and "A," using thin lines reminiscent of hair strands to create an iconic representation.