Outstanding in Creativity | BEAUTY & COSMETICS
“OMG is an advanced anti-ageing haircare series innovated by renowned hair stylist, SHHH Salon Creative Director Marvin Lin whose mission is to bring professional use hair products home. Taking an exquisite skincare approach to hair and scalp health, every wash with OMG is akin to a power facial for hair – it heals, renews and revitalises every strand of hair from root to tip. Made in Japan by a world-class lab, OMG is a solution haircare system that gives you healthier and better looking hair, and makes you fall in love with your hair.
Marvin's professionalism and fun demeanour are key components of the OMG brand DNA; we want the OMG brand identity to reflect her character in a smart and upbeat manner. We created several graphic style as the hair products have many possibilities in terms of function, formulation and combination in usage. As a new haircare brand that suits men and women, we want OMG to be approachable and memorable, hence the eye-catching and happy graphic characters that give you a smile whenever you see them.”
Design Company: ALAND Studio
Creative Direction: Alan Wong (ALAND Studio) & Marvin Lin (SHHH)
Country: Hong Kong