TOPAWARDS ASIA

red 2019

TOPAWARDS ASIA
red 2019


THE THEME OF THIS MONTH IS “RED”.

RED IS POWERFUL. IT IS A STRONG COLOUR THAT CONJURES UP A RANGE OF EMOTIONS.
GOOD OR BAD, OUR REACTION OFTEN VARY DUE TO CULTURE, PRIOR ASSOCIATION, OR PERSONAL PREFERENCE.

USING RED IN DESIGN CERTAINLY GRABS THE ATTENTION AND IT GETS PEOPLE TO TAKE ACTION. FOR SOME DESIGNS, A LITTLE BIT OF RED GOES A LONG WAY: USING RED AS AN ACCENT COLOUR IS MORE EFFECTIVE. FOR OTHERS, LARGE AMOUNTS OR MULTIPLE SHADES OF RED HAVE AN OVERWHELMING EFFECT.

WITH BRIGHTER SHADES BEING MORE CHEERFUL AND ENERGETIC AND DARKER SHADES BEING MORE ELEGANT AND POWERFUL. THIS MONTH, THE SHORTLISTED WORKS LOOK INTO THE USES AND HUES OF RED IN PACKAGING DESIGNS.