TOPAWARDS ASIA

sleek 2019

TOPAWARDS ASIA
sleek 2019


THE THEME OF THIS MONTH IS “SLEEK”.

SOME PACKAGING ARE COMPLEX: UTILISING WIDE COLOUR SPECTRUMS, GRADIENTS, OR INTRICATE DESIGNS. WHILE THESE ARE VISUALLY IMPRESSIVE, THEY OFTEN ARE NOT THE MOST EFFECTIVE WAY TO SUCCESSFULLY COMMUNICATE A BRAND.

SMOOTH, GLOSSY, SHINY AND STREAMLINED.
LUSTROUS, SILKY, VELVETY AND WELL THOUGHT OUT.
A SLEEK PACKAGING TAKES A SIMPLER, ‘BACK TO BASICS’ APPROACH, TO CAPTURE THE AUDIENCE.

THIS MONTH, THE SHORTLISTED WORKS LOOK AT SLEEK PACKAGING: SOPHISTICATED, REFINED, AND SOMEWHAT COOLY BOLD.