GRAND AWARDS 2017
Yashinomi Detergent Premium Power
A clean and hygienic solution to the problems overlooked by a typical detergent bottle, eco detergergent pioneer Saraya's Yashinomi Detergen Premium Power takes away the waste and hassle of refilling an empty bottle. Now, with a simple replacement pack and a main container for repeated use, the refill package always becomes one with the main bottle. Changing the use and potential of a package that we have been surrounded with for a very long time, Yashinomi Detergent Premium Power is definitely a nod to the packagings designs of tomorrow.
JUDGE COMMENT HIGHLIGHTS:
Very functional package design. The design solves conventional problems and the shape remains the only necessary thing.
Appreciate the consideration towards re-useable, non-throw away containers.
Typically, refills are just refills. Something like a supporting role to the main product and its contents. This product overturns this notion, and by treating the refill as the main character ― ultimately succeeds. A design as different as this is difficult considering other products and the shops it will be sold in, and including internal decisions that would usually be made with other makers; it’s probably not easy to put this design out in the world. It think that as Saraya is a leader in the eco-detergent market, they make this perspective possible. A good example where the package stands as the extension of the company’s attitude. I’d really like more packaging like this.
To reduce the environmental burden of unnecessary packaging, the design idea of developing the disposable "refill" is outstanding. In the future, if packaging like this becomes a standard, perhaps it would be a world where we can have a little more hope than we have now.