TOPAWARDS ASIA

unexpected 2018

TOPAWARDS ASIA
unexpected 2018


THE THEME OF THIS MONTH IS “UNEXPECTED”.

EVERYDAY, A LARGE NUMBER OF PRODUCTS HIT THE SHELVES COMPETING FOR CONSUMERS’ ATTENTION. IN MANY OCCASIONS, ONE WAY TO SET YOUR BRAND OR DESIGN APART IS TO BE DIFFERENT - AN UNEXPECTED TWIST.

IF EVERYONE IS USING COLOUR, TRY MONOCHROME.
IF EVERYONE IS GOING FOR PRODUCT PHOTOGRAPHY, USE ILLUSTRATION.
IF THE DESIGNS ARE RATHER GENERIC, INTRODUCE FOCUS.

BEING UNEXPECTED IS A MATTER OF CREATIVITY AND EXPLORATION.

BE BOLD, BE DIFFERENT, AND LOOK INTO OTHER PRODUCT CATEGORIES FOR UNEXPECTED SOURCE OF INSPIRATION.

THIS MONTH, THE SHORTLISTED WORKS FOCUS ON ORIGINALITY, CHARACTER AND MEMORABILITY IN UNEXPECTED PACKAGING DESIGNS.