AND VITAL MATERIAL Dental Floss
AND VITAL MATERIAL Dental Floss
Client: KINGS ROAD Co.,Ltd.
Design: FLAP,inc
Creative Direction: Yosuke Kobayashi (KINGSROAD)
Art Direction/Design: Daishi Nagai (FLAP,INC.)
Country: Japan
AND VITAL MATERIAL" was launched as an oral care line of VITAL MATERIAL. Developed by professionals who have worked on numerous oral care products, this oral care line focuses on natural ingredients.
The clean and modern packaging is designed to be a part of your interior design, something that has never been seen before in oral care products. The hard case of the dental floss is made of PP (polypropylene), a strong material that is less likely to deteriorate in a watery environment than common materials made of steel or paper. And because it should be used every day, the design is compact, stylish, and easy to pick up.
The thread is made in Italy, which has advanced technology in making dental floss thread, and is made of polyester thread that is gentle to teeth and gums. The fine threads swell three to four times with moisture in the mouth to remove plaque. The threads are flavored to refresh your mouth and your mood with each use.
