Art of Sense: Roasted Coffee Beans

Art of Sense: Roasted Coffee Beans

Client: Sensory Artisan
Design Company: Never-Never
Design Director: Woody Chau
Designer: Can Chan
Country: Hong Kong

"Sensory Artisan is a coffee concept store which aims to appraise and produce the best gourmet to customers.
We have developed a coffee packaging with the theme “The Art of Sense”, which consist within the brand philosophy. The label illustrates the progress of the coffee creation — coffee infiltrating into water, the magical moment of the birth of a masterpiece.

We have chosen a turpentine can as the coffee bean container.
Making use of something unexpected with an attractive shape, we aim to redefine the use of an industrial container and change it to coffee packaging.

The opener is not completely sealed.
When coffee beans are freshly roasted, carbon dioxide will be released. The opener serves as a valve function, allowing the carbon dioxide to escape from inside the can. It helps retain the quality of coffee for an extended period of time. By using an uncommon source, the brand new packaging is beyond the traditional ones."