W&H COFFEE BEANS

W&H COFFEE BEANS

Client: WIFE&HUSBAND
Country: Japan

Started as an independent coffee roaster shop and cafe; when thinking of it as business, it was imagined that once the cafe gained more recognition, the coffee bean sales will stop at a novelty or bonus level. Because of the desire to be firmly recognized as an independent roaster, we wanted a way for our beans to stand alone strong as a product. The solution was to try to break away from the common craft paper bag packaging, and pursue using a box packaging, unique coloring, and eye-catching typography design. As a brand concept, we built a perspective for our products to be included in everyday life. In addition to cafes, we wholesale our products to lifestyle shops (i.e. furniture, apparel, etc.).Our packaging design has an appeal of its own and can be easily displayed in any shelf and environment.