IMMI Watch

IMMI Watch

Client: IMMI Watch/Sarah Cottee
Design: .Oddity Studio
Design Direction: Alice Mourou
Typeface: Alan Wa Lun
Country: Hong Kong

We have developed the full brand identity of IMMI watch — a menstrual tracker, designed to support women rights and privacy across the world. The brand identity is brave and bold as it speaks out loudly about delicate topic.
We developed a bespoke typeface with ink traps where straight strokes are contrasted with soft curves inside letters mimicking the visual rhythm of the woman body. The combination of soft skin tone colour palette with bold black typeface creates a powerful character of IMMI.

For packaging of the watch we sourced a tin jar that can be reused to keep hygienic aids. The jars are finished with black labels printed in single black colour on coloured paper. Bold abstract typographic approach makes the design eye-catching and delivers a menstrual cycle message through ink traps and the clock hand inspired graphic at the top.

The entire visuality of IMMI is a tribute to femininity: from shapes to colours it tells a story of a woman's body.