Outstanding in Materials | Beauty & Cosmetics

"When a user takes the product in their hands, the design of the LuLuLun packaging allows them to instantly recall the texture of a face mask. 
The outer box has a sense of transparency with a specially processed layer of washi (Japanese paper), and the aluminium sachets within are matte and skin coloured to represent our skin and the LuLuLun face mask. 
To complete the look, the "1" on the logo leaves a bold impression on the user as the top brand out in the market."

Design Company: Dentsu Inc.
Creative Director: Makoto Nagahisa
Art Director: Urara Mano
Designer: Yuri Kimoto, Yukiko Sakai