Maru Boshi Imo

Maru Boshi Imo

Client: YUKI no HISHA
Design Company: ad house public
Art Direction & Design: Toyoko Shirai
Country: Japan

There is a culture that fosters relationships amongst people. In a small village that lives with snow for about half a year, there is a saying: “Bring dried sweet potatoes when visiting someone’s house on a snowy day”. Taking inspiration from the saying, the design looks like a sweet potato when viewed from above and a house when viewed from the side. Furthermore, the soft white paper, curves and pressed animal footprints express the snowy scenery.