Maxim’s X Star Wars Mooncake

Maxim’s X Star Wars Mooncake

Company: Maxim's Group
Country: Hong Kong

"How to recall the user passion about character/film always is the benchmark of character packaging. In order to achieve it, we picked “Contrast & Conflict” as the core of our design, for example, “Black versus White”, “Blue versus Red” etc., just like the “Dark force versus Light force” in film. Besides, in contrast to general design for character packaging in market, most of them are flooded with graphics and colour, but we simply use a big head of character that are more powerful and outstanding among designs. Embossing effect, highly-glossy material are used to enhance the experience of user in related to the character attribution in the film too. Through this, we want to give the user a sense that character packaging can also be “Cool & Impactful” as a collector choice rather than “Kiddish”. "