Mudle Crayon & Mudle Crayon Mini.

Mudle Crayon & Mudle Crayon Mini.

Client: ODUJEJ
Design Company: ODUJEJ
Creative Direction/Illustration: Jung Jisol
Art Direction/Design: Lim Yumin
(Mudle Book)Illustration:Nam Sori
Country: South Korea

"Mudle" is a Jeju dialect that mainly means mound of stones in the field.
'Mudle' is one of ODUJEJ's Project to communicate Jeju's own stories and culture through Jeju's countless stones.
"Mudle Crayon" consists of 'Mudle Book' which contain story of Jeju stones and '4-Color Crayon set'.
‘Mudle Crayon Mini’ is mini version of mudle crayon.
It made up 5-colors crayon set shaped small stones
The Mudle Crayon Series are the way to remember Jeju.

The key visual of this project is the actual stone-like illustration drawn in crayon texture. In addition to its use as a crayon, it is an image that contains hints that you can stack it and enjoy it as an object. Also I wanted to give a value in the package as a product. Besides this package not only protecting the product, also keep it as an object to enjoy appearance of stand it.

It is a product made by looking at Jeju with a new perspective and trying to find the unique Jeju beauty of ODUJEJ.