PuRE PuREE

PuRE PuREE

Client: uniam Inc.
Design Company: uniam Inc.
Art Direction: Yuta Enoki
Country: Japan

A functional treat developed by a veterinarian to support both the physical and mental well-being of cats. Free from all additives, the recipe is distilled to only what is truly necessary. The purity of a recipe distilled to only essential functionality, with all additives completely eliminated, is expressed through a minimal icon system that represents areas requiring care.

The brand colors are selected based on the natural variations of cats’ coat and eye colors, while the design brings together clinically grounded functionality and a deep affection for cats—united as a single, thoughtful visual language.