HATAGO

HATAGO

Client: STAGE
Creative Direction: Daisuke Noguchi
Art Direction / Design: Arata Kubota
Photography: Kohei Yamamoto
Country: Japan

This room fragrance is designed with Kamakura, one of Japan’s most iconic seaside towns, as its motif.

The product name is derived from “Hatago,” traditional Japanese inns for travelers. A sailing ship was chosen as the symbol, evoking a vessel that journeys through seaside towns. Vivid and colorful, the fragrance carries its scent on the wind, bringing the atmosphere of the coast into your space.