watashitoichigo

watashitoichigo

Client: Gaiatonami
Design Company: stride
Art Direction: Yumiko Miyata
Design: Yumiko Miyata, Moe Kakimoto
Photography: Wakana Baba
Copywriting: Sawako Matsuoka
Artist: hoo-landscapeandfood
Country: Japan

We consulted with strawberry farmers and participated from product development. Additive-free preserved foods are developed and packaged without plastic. The brand name and the tone manner/look and feel on the website and SNS were conceived by a artist unit. The image of the brand is to accompany the daily lives of people who live mindful life taking care of themselves and others, like threading small jewels one by one and making them into necklaces.