Outstanding in Functionality | FOOD
“A brand (name and product) that is suitable for breakfast, lunch and dinner, “Ashahiruban” was born. “Asa” means “morning”, “hiru” means “noon”, and “ban” means “evening” in Japanese.
To design a product that - when looked at - catches the consumers’ attention. A cute face motif was introduced to brighten the consumers’ kitchen and dining table.”
Design Company: STRIDE
Creative & Art Direction, and Design: Yumiko Miyata
Find out more on Tateyamasaketen.