Asahiruban
 
 

Asahiruban

Client: Tateyamasaketen
Design Company: STRIDE
Creative & Art Direction, and Design: Yumiko Miyata
Country: Japan

 

A brand (name and product) that is suitable for breakfast, lunch and dinner, “Ashahiruban” was born. “Asa” means “morning”, “hiru” means “noon”, and “ban” means “evening” in Japanese.

To design a product that - when looked at - catches the consumers’ attention. A cute face motif was introduced to brighten the consumers’ kitchen and dining table.

 
 

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