WELLNESS GIN

WELLNESS GIN

Client: REUNION (WWWE inc.)
Art Direction: Javas Lehn, Joseph Margulies, Amanda Lund (Javas Lehn Studio)
Creative Direction: Max Houtzager
Design: The Carpenter & The Stone, Thomas Zimmerman, Shinsaku Iwatachi
Project Management: Asami Kinoshita
Printing: Arakawa Printing.Co.,Ltd (label), Miyuki, Inc. (box)
Photograph: Michinori Aoki
Country: Japan

Color your life with joy
Envision the future on a blank label

The world will be more colorful.

REUNION is a wellness brand with the concept of "MAKE IT COLORFUL" (color your life with fun). Through the brand's iconic "WHITE LABEL", REUNION will create opportunities to make the world more colorful with talented artists from around the world. WELLNESS GIN", the first collection of "REUNION", is a new spirit that is friendly to the earth and people, with Japanese Ganoderma lucidum (REISHI) as the key botanical. It is a 100% plant-based spirit made by hand from brewing to distillation, using environmentally regenerative agriculture to nurture plants. We contribute to the wellness of the earth and people by utilizing reusable bottles.

w/ REUNION