AC clean up

Outstanding in Form | Beauty & Cosmetics

"We renewed the design for 'AC clean up', a product line for acne control.
Prior to the renewal, all of Etude house’s fundamental cosmetics line looked girly and cute, include these.
They looked cute and favourable, but not functional.
So Etude house renewed design of them, including 'AC clean up’.
Before the renewal, the products were popular enough, yet after renewing the package design, the design allowed the products to express their function much clearly, increasing its popularity among users."

Design Company: ohSeven studio
Designer: Jae kyung Lee (Etude house)
                 Yunje Park (ohSevenstudio)
                 Song yi GU (ohSevenstudio)
                 Boyeon Yeon (ohSevenstudio)
Country: South Korea