Outstanding in Creativity | BEAUTY & COSMETICS
“Hai Lien is a Korean makeup artist who runs her own makeup academy in China. In order to reach a wider audience, she launched her own cosmetic range - Hai Lien CC Cream. minimalist, a boutique design studio based in Korea, was responsible for the branding and packaging of the new cosmetic line.
The distinctive staircase pattern is a motif of Hai Lien’s professionalism. The classy black and white combination differentiates her brand from her competitors as they use flashy colours to catch the customers’ attention.”
Client: Hai Lien Oh
Design Company: minimalist
Designer: Wonchan Lee
Country: South Korea