Hai Lien CC Cream
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Outstanding in Creativity | BEAUTY & COSMETICS

“Hai Lien is a Korean makeup artist who runs her own makeup academy in China. In order to reach a wider audience, she launched her own cosmetic range - Hai Lien CC Cream. minimalist, a boutique design studio based in Korea, was responsible for the branding and packaging of the new cosmetic line.

The distinctive staircase pattern is a motif of Hai Lien’s professionalism. The classy black and white combination differentiates her brand from her competitors as they use flashy colours to catch the customers’ attention.”

Client: Hai Lien Oh
Design Company: minimalist
Designer: Wonchan Lee
Country: South Korea

Find out more on: http://minimalist.kr/hailien.html and Behance