Outstanding in Functionality  |  Beverage

"At the small Aurora coffee beans shop, coffee beans are packaged according to the customer's order. Lines are drawn on the package with a colored marker. The color of the line indicates the roasting level and the region where the coffee beans were grown.

These packages are made with PET materials to maintain the quality of the coffee. After being opened, the packages can be resealed with rubber bands that are the same color as the lines. The color lines are a sign of careful monitoring and quality assurance on the part of the roaster. The color rubber bands can be reused at home."

Design Company: akaoni
Designer: Motoki Koitabashi
Country: Japan