(beanroom) Packaging Collection

(beanroom) Packaging Collection

Client: (beanroom)
Design Company: graphic room
Brand Creative Director: Kuan Hsing Lee
Designer: Min Han Chang
Country: Taiwan

(beanroom) is a retail brand focused on coffee beans, built on the concept of “A Bespoke Taste Journey”— a coffee experience uniquely tailored to each individual. Our aim is to create a calm, pure atmosphere that extends from our products to our service. This philosophy is reflected in our packaging design, which uses a clean, monochromatic style to embody the richness and depth of coffee.

The main coffee box was designed to perfectly accommodate the size of our coffee bean bags while also aligning with our in-store shelving system. The resulting box features thoughtfully considered proportions, with the packaging becoming an integral part of the brand’s aesthetic.

Additionally, we developed a coffee canister that serves a dual purpose as both packaging and a reusable product. Its graphic and structural elements seamlessly extend the brand's visual language, creating a cohesive identity. We also collaborated with Taiwan-based 22STUDIO to create a bespoke cement lid, adding a rich, textural dimension through the interplay of materials.