FASIO EASY EYE MAKE REMOVER

FASIO EASY EYE MAKE REMOVER

Client: KOSÉ Corporation
Creative Director: Kazuhiro Niikura (KOSÉ Corporation), Hiroshi Yonemura (Hakuhodo Inc.)
Art Director: Naoko Yokokura (KOSÉ Corporation), Sumiko Matsuda (TIGER&DESIGN)
Designer: Yuki Yoshida (KOSÉ Corporation)

FASIO is a casual make up brand with the concept of "speed" and "preciseness" at its forefront. 

With its twisted opening, the design of the Easy Eye Make Remover stems from the approach of "visible function": visualizing the functionality of a makeup product that is "easy to hold", "easy to twist open", and "easy to apply". 
By utilizing the tip of the comb, the user can remove not only their mascara, but their eyeliner as well. 
Functionality is fully considered up to its outer packaging; simple and clearly communicating the product within. Easy to take out after purchase, and the outer sachet unbulky and light when thrown away.