Pure GUMMY
Pure GUMMY
Client: KANRO CO.,LTD.
Design Company: HAKUHODO Inc.
Executive Creative Director: Ken Funaki (HAKUHODO Kettle Inc.)
Creative Director / Copy Writer: Koji Nozawa (HAKUHODO Inc.)
Art Director: Yuki Tokuno (TBWA\HAKUHODO Inc.)
Country: Japan
"Pure gummy" is a popular product at our company and has been endorsed by a wide generation since its release in 2002. The product's distinctive feature — the "sour powder", and its fruity flavour that spreads the more you chew the "fruit flesh texture", gives a sweet and sour deliciousness and a refreshing moment. For our customers to experience this feeling even further, we've freshly renewed its flavour and packaging in 2017."
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